Introduction - Jan Tschichold

Jan Tschichold, 1926. Photograph: Thames & Hudson

Most people are more interested on the content inside a book, newspaper or a magazine than they are interested on the cover of the book or the advertisement appearing on the centre pages of the newspaper. However, the appearances of the cover of the book or the advertisement in the newspaper will dictate the attention to attract. This is where such art works as typography come in. Jan Tschichold, who was also trained in calligraphy, was an expert in this field of typography. His are of expertise was type designing which is in the field of typefaces . Tschichold’s works have been of great significance in modern/postmodern times and the social/political events. He not only made an impact in his time, but he also made an impact in the generations that succeeded him. Additionally, his works have used as a foundation to some other interesting works produced by other typographers such as Hans Schmoller, Richard Doubleday, amongst other designers. Jan Tschichold work was based on the parameters of modernism/post modernism as well as the social/political events.