Conclusion

Tschichold was influenced by the social-political and modern/post modern events, as he influenced the same. His impact in the arena of typography and especially typefaces can only be described as phenomenal. Through paperbacks, he was able to influence the communication industry especially in the arena of advertising. The ideas he brought forth and his works at Penguin books are still seen to the present day. The attention to the small details that he emphasized on has been incorporated in web-design and other areas that incorporate typography. Such details include letter spacing, font size, amongst other important details in typefaces. During his earlier years, Bolshevism was seen as a major influence in his works. In the later years, the need to leave the traditional ways of using blackletters, which was greatly embedded in the German culture was also seen to trigger his quest for modern ways of portraying typography. Very few people can argue that Jan Tschichold made a lasting impact in the field typefaces typography.     

References

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Doubleday, R. (2006). Jan Tschichold at Penguin Books: A Resurgance of ClassicalBook Design. Retrieved From www.dis.uia.mx/conference/2005/HTMs-PDFs/PenguinBooks.pdf

Heller, S. (2003). Merz to Emigre and beyond: Avant-garde magazine design of the twentieth century. London: Phaidon Press.

Museum of Modern Arts (2010). The Collection: The New Typography. MoMA Retrieved From http://www.moma.org/collection/browse_results.php?criteria=O%3ATA%3AE%3Aex4672&page_number=54&template_id=1&sort_order=4

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Tschichold, J., & Jong, C. . (2008). Jan Tschichold: Master typographer : his life, work & legacy. London: Thames & Hudson.